At the annual MGX (Microsoft Global Exchange) event Microsoft might have revealed something big,namely… new logos for its main and poular brands which include Office , Bing , Windows Phone, Windows and Xbox along with a fresh brand motto. “Be What’s Next” touts a teaser which has been posted on YouTube, along with a fast moving sequence of morphing logos, shuffling from Windows, to Windows Phone, Xbox, Bing, and finally the familiar Office logo that’s been kicking around for a little longer. It’s unclear if these are just treatments used for a promo at the event, or if this is a signal that Redmond is dumping its familiar (and frankly dated) iconography for something a little looser, leaner, and hipper, but we can’t say it would be a bad thing.
One thing is for sure, MGX is a corporate, non-public opportunity for the Microsoft faithful to cheer the brand (Ballmer received a 30 year commemoration at MGX 2010), so this would definitely be the place to unfurl some new branding. Check the video(pulled from Youtube can also search in twitter) after the break to see the new style along with the pictures in the gallery.
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